While we're transfixed by the presidential election, in the world of high tech another duel between two well-funded, take-no-quarter candidates has just emerged … and in the long run the impact on our daily lives may be nearly as great -- and perhaps even sinister.
As you probably heard, on Monday -- that is, on a national holiday, when business announcements are almost never made -- Google rolled out Chrome, its new Web browser.
Why the odd timing? Hard to say. Google surely knows that just about anything it does these days is going to cause a news frenzy -- and especially when it's announcing its first thrust into a huge new market.
So, perhaps it hoped to temper this coverage to a degree, and drag it out for several days. Or perhaps Google was unsure about the product itself, and didn't want to overhype it -- and then face a potential backlash. Or, maybe Google just didn't think Chrome was that important, saw a window between the two political conventions and rushed it out.
Well, now that Chrome is out and being field-tested by reviewers, I think we can rule out the second and the third scenarios. That leaves the first. But why would a company that knows it has a solid and newsworthy product on its hands intentionally dampen media coverage of it?
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