Shape of Coca-Cola bottle wins official trademark registration in Japan after court fight

News Type: Event — Seeded on Fri May 30, 2008 1:57 PM EDT

Article Source: International Herald Tribune

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Seeded by blinkin

The familiar curvaceous shape of the Coca-Cola bottle is now officially registered as a trademark in Japan — this nation's first such recognition of a three-dimensional bottle form devoid of any lettering.

A Japanese court ruled Thursday in favor of Coca-Cola Co., the U.S. beverage maker, which had been demanding registration for its so-called "contour bottle" since 2003, Maki Morino, spokeswoman for the company's Japan unit, said Friday.

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Shape of Coca-Cola bottle wins official trademark registration in Japan after court fight

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